April 7 (UPI) — A Florida video game shop owner is hard a city law that discourages him from revealing inflatable characters beyond the shop.
Police from the Orange Park suburb of Jacksonville advised Scott Fischer, owner of Gone Broke Gambling, he must get rid of the 10-foot inflatable Super Mario that once stood out his shop or face a $100 fine for each day. Cited a law forbidding business owners by installing mobile screens, like the giant Mario, that communicate a message about their organization.
“Running a small company has never been simple from the beginning,” Fischer explained. “Then, once the city explained that they were planning to cut a few of my gains due to the shortage of my advertisements, it sort of hurt
“Fischer reported that after getting approval from his landlord and local companies in July put a massive character out his shop to draw business.
“Since our shop is so tough to see, we believed a giant inflatable Mario would help bring focus on our shop,” he explained. “We place on Mario, and also the number of pedestrians increased actually in the blink of an eye.
“I might have a Santa Claus, an elf, or a different seasonal inflatable vessel, but because Mario is linked to my organization, I cannot get it,” Fischer explained.